A blog can be a fantastic asset for a brand. Among other things, it allows the brand to control its own message, boost search engine optimization and helps craft an identity online. But a blog is useless unless its updated frequently and effectively. A blog post needs to capture the audience’s attention and hold it throughout the entire post. It also needs to deliver some sort of value to the brand, which is often easy to forget. It’s important to know company goals and values before embarking on a blogging journey so that you know what direction to take every post. But you can’t accomplish any of these things if your blog isn’t properly structured.
Here are three easy things you can do to help create a great blog post:
1. Think of a catchy title.
A catchy blog post title is the best way to capture your audiences attention. Your blog post can’t be great if no one is reading it, and no one is going to click on it if your title is boring. It’s the first thing people see, so it sets the tone of the entire post. The title shouldn’t be ambiguous. People should know what they’re in for the moment they click on the post. This makes it easy for the people who know what they’re searching for. This blog post, for example, is targeted at people writing blogs. Those blog writers are likely to search for ways to improve their blogs and when they see the title, they’ll know this post will help.
2. Link to other bloggers.
Why would I link to a competitors blog? Then all my traffic will also go to them and I wont be setting myself apart. While that type of thinking made sense at one time, in the world of online blogging, linking to other blogs is a great thing. The Internet, and especially blogs, are all about an open exchange of ideas. If you’re not linking to other blogs, you’ll be seen as less reputable. It would be like writing an academic paper without sources.
3. Don’t write a novel, but tell a story.
According to Anagard, the average Internet user’s attention span is just six seconds. Of course, that attention span will expand if you’re distributing great content, but it emphasizes the fact that audiences are no longer interested in long-form writing like they once were. Try to write in a concise way and get your point across in as few words as possible. But just because you’re not writing an extremely long post doesn’t mean you can’t still tell a story. The story is what is going to keep the reader hooked. Don’t sacrifice your story by using too few words.Photo via P4BLoX