I just finished my week as moderator and it was quite a bit more difficult than I had expected. Before the week had begun, I created a list of articles that I had planned to share over the course of the week. However, as the week progressed, I scratched my list and looked for more content that would hopefully hit a nerve amongst the other students in hopes of greater engagement. Participation and engagement felt low most of the week, which felt frustrating, but there was a good group of regular contributors to the community throughout the week.
Despite some difficulty starting conversations, I still enjoyed the assignment. It caused me to look at content a bit differently. Each morning, as I was looking for something I felt was worthy of sharing with the class, I had to think about what conversations could be started from the piece of content. Was it a cut and dry piece to which no one could add much insight? Or did the content raise some questions in which I could bring to the class? It made me recognize the importance of writing to engage rather than just inform or tell.
Some of the major points from the topics and questions that were raised during my week include:
- whether or not 6 characters for a hashtag is ideal for optimal engagement
- a unique way to spur user-generated content for your brand—will it work?
- knowing when a blog just doesn’t make sense for your content strategy
- earning yourself a free beer for engaging with a company—would this type of campaign work well in the US?
Some of the posts left questions unanswered. I think that since there aren’t many students regularly involved in the discussions each week, having a new post each day made it difficult to start worthwhile conversations surrounding a previous topic. Having additional opinions and insights from other students would’ve better helped the rest of us to come to some conclusions each day. Overall, I believe that this assignment provided a good glimpse into some responsibilities of creating and curating content that most people wouldn’t expect.