Content can be overwhelming. There’s typically a lot of it, if a content manager is doing his or her job correctly, and it’s consistently being pushed out to the masses. When developing a content strategy, a lot of elements are involved like meta data, message architecture, keyword strategy and some sort of plan to attack search engine optimization. When just starting out, an element of a content strategy that is sometimes overlooked is a content calendar, also occasionally referred to as an editorial calendar.
Here are two reasons why a content calendar is a must for every content strategy:
1. It keeps you organized:
With so much content flowing in and out, it’s nearly impossible to keep track of it all if not for a content calendar. This is exceedingly helpful when there are multiple people contributing content. If it’s a blog with multiple bloggers, the content will be coming in from all over the place and it can’t just be published as soon as it comes in. A content strategist must make sure there’s an equal amount content coming out daily. There can’t be 10 posts on one day and none the next. All of this is far easier to keep track of when there’s a content calendar keeping track of these things all in one place. Many content management systems, like WordPress, have a function like this built right in. This is most likely because these services realize the extreme importance of a content calendar.
2. It’s easier to keep strategy aligned:
Keeping the content strategy on track is extremely important because when brands sway away from their strategy, they often lose track of their brand voice as consistency, as well. A content calendar lays out your content and allows you to place it and distribute it in ways that make sense and will contribute to the message you’re trying to get across before you don’t have the ability to control it anymore. What I mean by that is, if you’re just pushing out content that you think aligns well with your brand message, you can’t identify any potential problems until all the content is already out there. With a content calendar, it’s easy to have foresight before the content is published to be sure the message you’re sending is strong and effective.
Content calendars can be helpful for a variety of different mediums, whether it be social media content, blog content, or any other types of content.